Conte aos seus amigos sobre este item:
Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles Richard B. McKenzie 2008 edition
Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
Richard B. McKenzie
This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.
344 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de maio de 2008 |
| ISBN13 | 9780387769998 |
| Editoras | Springer-Verlag New York Inc. |
| Páginas | 326 |
| Dimensões | 165 × 241 × 25 mm · 652 g |
| Idioma | Inglês |