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Marketing Tourism and Hospitality: Concepts and Cases Richard George Second Edition 2025 edition
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Marketing Tourism and Hospitality: Concepts and Cases
Richard George
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.
605 pages, 167 Illustrations, color; 33 Illustrations, black and white; Approx. 520 p. 135 illus., 7
| Mídia | Outro N/A (Formato desconhecido) |
| Lançado | 10 de abril de 2025 |
| ISBN13 | 9783031659829 |
| Gravadora | Springer International Publishing AG |
| Páginas | 484 |
| Dimensões | 210 × 278 × 31 mm · 1,24 kg |
| Idioma | Alemão |
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