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B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade Gerrit Heinemann 1st ed. 2023 edition
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B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade
Gerrit Heinemann
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.
205 pages, 1 Illustrations, black and white; XV, 205 p. 1 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de novembro de 2022 |
| ISBN13 | 9783658385279 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 205 |
| Dimensões | 170 × 244 × 16 mm · 396 g |
| Idioma | Inglês |
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