Intelligent Retail: The Future of Stationary Retail - Gerrit Heinemann - Livros - Springer Fachmedien Wiesbaden - 9783658383152 - 14 de outubro de 2022
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Gerrit Heinemann
Intelligent Retail: The Future of Stationary Retail 1st ed. 2023 edition

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This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns.



Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres.

The content



- From stationary Retail to intelligent Retail



- Threats to the stationary retail trade



- Basic requirements and manifestations of intelligent Retail



- Examples of intelligent retail of the future



- Risks for intelligent Retail
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374 pages, 1 Illustrations, black and white; XIX, 374 p. 1 illus.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 14 de outubro de 2022
ISBN13 9783658383152
Editoras Springer Fachmedien Wiesbaden
Páginas 374
Dimensões 168 × 240 × 20 mm   ·   669 g
Idioma Inglês  

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