Niki Seelen

Trademark Abuse in the Fashion Industry: the Positive and Negative Effects Niki Seelen

In this modern era appearance, image and having the right accessorizes, such as the newest mobile phone or the latest Prada bag, are important factors in a persons life. The urge to look good is not only reinforced by modern media but also by the environment that people are active in. Producers of fashion and beauty products profit from this current and on-going trend. Every producer of fashion products sells their goods under an official brand name, often with a recognisable logo. These distinctive features of an organisation are fixed within the trademark. In some cases these trademarks are being abused by other organizations. This book will elaborate on the ins and outs concerning trademark in the fashion industry and therefore will be an introductory report for people that are not well acquainted with legislations of trademark in the fashion industry. The main purpose of the book is to find out what the effects of trademark abuse are for organizations in the fashion industry