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Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries Christopher Wixson 1st ed. 2018 edition
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Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries
Christopher Wixson
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.
181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de junho de 2018 |
| ISBN13 | 9783319786278 |
| Editoras | Springer International Publishing AG |
| Páginas | 181 |
| Dimensões | 150 × 220 × 20 mm · 381 g |
| Idioma | Alemão |
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