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Market Driven Political Advertising: Social, Digital and Mobile Marketing - Palgrave Studies in Political Marketing and Management Andrew Hughes 2018 edition
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Market Driven Political Advertising: Social, Digital and Mobile Marketing - Palgrave Studies in Political Marketing and Management
Andrew Hughes
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
137 pages, 3 Illustrations, black and white; XIII, 137 p. 3 illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de junho de 2018 |
| ISBN13 | 9783319777290 |
| Editoras | Springer International Publishing AG |
| Páginas | 137 |
| Dimensões | 150 × 220 × 20 mm · 335 g |
| Idioma | Alemão |
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