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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry Ranga Chimhundu 2018 edition
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry
Ranga Chimhundu
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
293 pages, 3 Illustrations, black and white; XVI, 293 p. 3 illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de maio de 2018 |
| ISBN13 | 9783319758312 |
| Editoras | Springer International Publishing AG |
| Páginas | 293 |
| Dimensões | 150 × 220 × 20 mm · 521 g |
| Idioma | Alemão |