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Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business Schmid 2018 edition
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Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business
Schmid
In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
171 pages, 5 Illustrations, color; 52 Illustrations, black and white; VII, 171 p. 57 illus., 5 illus
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de janeiro de 2019 |
| ISBN13 | 9783319740881 |
| Editoras | Springer International Publishing AG |
| Páginas | 171 |
| Dimensões | 156 × 238 × 16 mm · 420 g |
| Idioma | Alemão |
| Editor | Schmid, Stefan |
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