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Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume Adhikari 1st ed. 2017 edition
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Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume
Adhikari
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
90 pages, 8 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de junho de 2017 |
| ISBN13 | 9783319526966 |
| Editoras | Springer International Publishing AG |
| Páginas | 90 |
| Dimensões | 234 × 154 × 13 mm · 182 g |
| Editor | Adhikari, Atanu |
| Editor | Roy, Sanjit Kumar |
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