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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections Jean-Noel Kapferer 1st ed. 2017 edition
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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections
Jean-Noel Kapferer
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
256 pages, 15 black & white illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de setembro de 2017 |
| ISBN13 | 9783319511269 |
| Editoras | Springer International Publishing AG |
| Páginas | 256 |
| Dimensões | 217 × 158 × 23 mm · 484 g |
| Idioma | Francês |
| Editor | Brexendorf, Tim Oliver |
| Editor | Kapferer, Jean-Noel |
| Editor | Kernstock, Joachim |
| Editor | Powell, Shaun M. |
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