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Services Marketing Cases in Emerging Markets: An Asian Perspective Roy 1st ed. 2017 edition
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Services Marketing Cases in Emerging Markets: An Asian Perspective
Roy
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
194 pages, 4 black & white illustrations, 24 colour illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 15 de setembro de 2016 |
| ISBN13 | 9783319329680 |
| Editoras | Springer International Publishing AG |
| Páginas | 184 |
| Dimensões | 243 × 166 × 18 mm · 453 g |
| Idioma | Alemão |
| Editor | Mutum, Dilip S. |
| Editor | Nguyen, Bang |
| Editor | Roy, Sanjit Kumar |
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