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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals Claudio A. Saavedra 1st ed. 2016 edition
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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals
Claudio A. Saavedra
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.
448 pages, 150 black & white illustrations, 40 colour illustrations, 221 colour tables, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de maio de 2016 |
| ISBN13 | 9783319306094 |
| Editoras | Springer International Publishing AG |
| Páginas | 423 |
| Dimensões | 242 × 163 × 30 mm · 816 g |
| Idioma | Francês |
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