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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS Francisco J. Martinez-Lopez 1st ed. 2016 edition
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Também disponível como:
Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS
Francisco J. Martinez-Lopez
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
253 pages, 5 colour illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de dezembro de 2015 |
| ISBN13 | 9783319248240 |
| Editoras | Springer International Publishing AG |
| Páginas | 253 |
| Dimensões | 155 × 235 × 21 mm · 544 g |
| Idioma | Francês |
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