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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 - Springer Proceedings in Business and Economics Francisco Martinez-lopez 2015 edition
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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 - Springer Proceedings in Business and Economics
Francisco Martinez-lopez
This book presents the latest research and recent studies in the field of national brand and private label marketing.
211 pages, 18 black & white illustrations, 5 colour illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de junho de 2015 |
| ISBN13 | 9783319201818 |
| Editoras | Springer International Publishing AG |
| Páginas | 211 |
| Dimensões | 155 × 235 × 12 mm · 317 g |
| Idioma | Francês |
| Editor | Gazquez-Abad, Juan Carlos |
| Editor | Martinez-Lopez, Francisco J. |
| Editor | Sethuraman, Raj |
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