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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals Niklas Schaffmeister 1st ed. 2015 edition
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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals
Niklas Schaffmeister
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.
405 pages, 132 black & white illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de outubro de 2015 |
| ISBN13 | 9783319194813 |
| Editoras | Springer International Publishing AG |
| Páginas | 405 |
| Dimensões | 243 × 167 × 27 mm · 772 g |
| Idioma | Francês |
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