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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition
Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.
470 pages, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de junho de 2015 |
| ISBN13 | 9783319186863 |
| Editoras | Springer International Publishing AG |
| Páginas | 470 |
| Dimensões | 150 × 220 × 20 mm · 1,48 kg |
| Idioma | Alemão |
| Editor | Campbell, Colin L. |