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Complaint Management and Channel Choice: An Analysis of Customer Perceptions - SpringerBriefs in Business Stefan Garding 2015 edition
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Complaint Management and Channel Choice: An Analysis of Customer Perceptions - SpringerBriefs in Business
Stefan Garding
This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
104 pages, 20 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de junho de 2015 |
| ISBN13 | 9783319181783 |
| Editoras | Springer International Publishing AG |
| Páginas | 104 |
| Dimensões | 155 × 235 × 7 mm · 181 g |
| Idioma | Francês |
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