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Proceedings of the 1993 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition
Proceedings of the 1993 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
675 pages, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de julho de 2015 |
| ISBN13 | 9783319173221 |
| Editoras | Springer International Publishing AG |
| Páginas | 675 |
| Dimensões | 150 × 220 × 20 mm · 1,94 kg |
| Idioma | Alemão |
| Editor | Bahn, Kenneth D. |
| Editor | Erem, Tunc |
| Editor | Sirgy, M. Joseph |