Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S - - Livros - Springer International Publishing AG - 9783319118444 - 1 de dezembro de 2014

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S 2015 edition

Name: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S

2015 edition

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

394 pages, 27 black & white illustrations, biography

Mídia	Livros Hardcover Book (Livro com lombada e capa dura)
Lançado	1 de dezembro de 2014
ISBN13	9783319118444
Editoras	Springer International Publishing AG
Páginas	353
Dimensões	216 × 278 × 24 mm · 1,20 kg
Idioma	Alemão
Editor	Spotts, Harlan E.