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Internet-Based Customer Value Management: Developing Customer Relationships Online - Management for Professionals Tymoteusz Doligalski 2015 edition
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Internet-Based Customer Value Management: Developing Customer Relationships Online - Management for Professionals
Tymoteusz Doligalski
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.
161 pages, 7 black & white illustrations, 2 colour illustrations, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de outubro de 2014 |
| ISBN13 | 9783319098548 |
| Editoras | Springer International Publishing AG |
| Páginas | 152 |
| Dimensões | 163 × 242 × 13 mm · 390 g |
| Idioma | Inglês |
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