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Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation Gregory Ferrell Lowe 1st ed. 2016 edition
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Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation
Gregory Ferrell Lowe
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.
382 pages, 7 black & white illustrations, 13 colour illustrations, 16 black & white tables, biograph
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de agosto de 2015 |
| ISBN13 | 9783319085142 |
| Editoras | Springer International Publishing AG |
| Gênero | Aspects (Academic) > Business Aspects |
| Páginas | 382 |
| Dimensões | 155 × 235 × 22 mm · 725 g |
| Idioma | Francês |
| Editor | Brown, Charles |
| Editor | Lowe, Gregory Ferrell |
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