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Product Variety in Automotive Industry: Understanding Niche Markets in America - SpringerBriefs in Business Marco Guerzoni 2014 edition
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Product Variety in Automotive Industry: Understanding Niche Markets in America - SpringerBriefs in Business
Marco Guerzoni
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.?
74 pages, 1 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de outubro de 2013 |
| ISBN13 | 9783319019062 |
| Editoras | Springer International Publishing AG |
| Páginas | 63 |
| Dimensões | 155 × 235 × 4 mm · 117 g |
| Idioma | Inglês |
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