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Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions Gabor Rekettye Second Edition 2025 edition
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Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions
Gabor Rekettye
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de outubro de 2025 |
| ISBN13 | 9783031905254 |
| Editoras | Springer International Publishing AG |
| Páginas | 331 |
| Dimensões | 242 × 164 × 27 mm · 702 g |
| Idioma | Inglês |
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