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Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society Guido Grunwald
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Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society
Guido Grunwald
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de maio de 2025 |
| ISBN13 | 9783031883484 |
| Editoras | Springer International Publishing AG |
| Páginas | 268 |
| Dimensões | 150 × 220 × 20 mm · 486 g |
| Idioma | Alemão |
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