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The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance - Great Thinkers in Marketing Jacob Goldenberg
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance - Great Thinkers in Marketing
Jacob Goldenberg
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de agosto de 2026 |
| ISBN13 | 9783031880780 |
| Editoras | Springer International Publishing AG |
| Páginas | 602 |
| Dimensões | 150 × 220 × 20 mm · 1,09 kg |
| Idioma | Inglês |
| Editor | Goldenberg, Jacob |
| Editor | Gupta, Sunil |
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