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About Commerce: Understanding the Interface of Deal-Making and Relationship Building Jean-Claude Usunier
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About Commerce: Understanding the Interface of Deal-Making and Relationship Building
Jean-Claude Usunier
This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de abril de 2025 |
| ISBN13 | 9783031866722 |
| Editoras | Springer International Publishing AG |
| Páginas | 314 |
| Dimensões | 150 × 220 × 20 mm · 541 g |
| Idioma | Alemão |
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