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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities Wilson Ozuem Second Edition 2025 edition
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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities
Wilson Ozuem
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de maio de 2025 |
| ISBN13 | 9783031846120 |
| Editoras | Springer International Publishing AG |
| Páginas | 311 |
| Dimensões | 150 × 220 × 20 mm · 546 g |
| Idioma | Alemão |
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