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Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics - Contributions to Management Science Cecilia Grieco 2024 edition
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Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics - Contributions to Management Science
Cecilia Grieco
The book examines the essential aspects of consumer behavior within the sharing economy. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de novembro de 2024 |
| ISBN13 | 9783031762789 |
| Editoras | Springer International Publishing AG |
| Páginas | 101 |
| Dimensões | 150 × 220 × 20 mm · 340 g |
| Idioma | Alemão |
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