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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials V. Kumar Second Edition 2024 edition
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
280 pages, 14 Illustrations, color; 48 Illustrations, black and white; XXVIII, 280 p. 62 illus., 14
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de fevereiro de 2024 |
| ISBN13 | 9783031432989 |
| Editoras | Springer International Publishing AG |
| Páginas | 280 |
| Dimensões | 235 × 155 × 20 mm · 474 g |
| Idioma | Alemão |
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