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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020 Albert N. Greco 1st ed. 2023 edition
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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020
Albert N. Greco
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
176 pages, 1 Illustrations, black and white; XVII, 176 p. 1 illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de julho de 2023 |
| ISBN13 | 9783031319631 |
| Editoras | Springer International Publishing AG |
| Páginas | 176 |
| Dimensões | 150 × 220 × 20 mm · 388 g |
| Idioma | Alemão |
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