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Visualizing Marketing: From Abstract to Intuitive - Palgrave Studies in Marketing, Organizations and Society S. Umit Kucuk Second Edition 2023 edition
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Visualizing Marketing: From Abstract to Intuitive - Palgrave Studies in Marketing, Organizations and Society
S. Umit Kucuk
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
300 pages, 50 Illustrations, color; 36 Illustrations, black and white; XV, 300 p. 86 illus., 50 illu
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de março de 2024 |
| ISBN13 | 9783031182174 |
| Editoras | Springer International Publishing AG |
| Páginas | 300 |
| Dimensões | 150 × 220 × 10 mm · 411 g |
| Idioma | Inglês |
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