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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management - Management for Professionals Marc Helmold 2022 edition
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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management - Management for Professionals
Marc Helmold
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
271 pages, 112 Illustrations, color; 1 Illustrations, black and white; XXX, 271 p. 113 illus., 112 i
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de setembro de 2023 |
| ISBN13 | 9783031100994 |
| Editoras | Springer International Publishing AG |
| Páginas | 271 |
| Dimensões | 150 × 220 × 10 mm · 468 g |
| Idioma | Alemão |
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