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Digital Marketing Management: A Handbook for the Current (or Future) CEO Debra Zahay Second edition
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Digital Marketing Management: A Handbook for the Current (or Future) CEO
Debra Zahay
A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.
188 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de setembro de 2020 |
| ISBN13 | 9781951527921 |
| Editoras | Business Expert Press |
| Páginas | 188 |
| Dimensões | 228 × 151 × 13 mm · 286 g |
| Idioma | Inglês |
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