Conte aos seus amigos sobre este item:
Become a Marketing Negotiator: Strategic Expertise in the Boardroom and AI-Driven World Eliane Karsaklian
Become a Marketing Negotiator: Strategic Expertise in the Boardroom and AI-Driven World
Eliane Karsaklian
Marketers navigate a maze of high-stake negotiations, defending their strategies against internal board pressures and assertive supplier tactics while facing AI competition. The work provides practical tools, real-life charts, and firsthand experiences to empower professionals to safeguard their vision.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de agosto de 2026 |
| ISBN13 | 9781606497623 |
| Editoras | Business Expert Press |
| Páginas | 190 |
| Dimensões | 150 × 220 × 10 mm · 263 g |
| Idioma | Inglês |