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The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy George Pettinico
The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
George Pettinico
Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.
194 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de junho de 2020 |
| ISBN13 | 9781951527686 |
| Editoras | Business Expert Press |
| Páginas | 194 |
| Dimensões | 152 × 228 × 10 mm · 268 g |
| Idioma | Inglês |