Conte aos seus amigos sobre este item:
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies Rajagopal
Preço
R$ 147,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 25 de set - 7 de out
Receba avisos sobre novos lançamentos de Rajagopal
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
196 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de janeiro de 2019 |
| ISBN13 | 9781949991017 |
| Editoras | Business Expert Press |
| Páginas | 196 |
| Dimensões | 152 × 228 × 10 mm · 272 g |
| Idioma | Inglês |
![Cover for Rajagopal · Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior (Paperback Book) [2022 edition] (2023)](https://imusic.b-cdn.net/images/item/original/140/9783031042140.jpg?rajagopal-2023-agile-marketing-strategies-new-approaches-to-engaging-consumer-behavior-paperback-book&class=scaled&v=1720966089)
![Cover for Rajagopal · Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Paperback Book) [2021 edition] (2022)](https://imusic.b-cdn.net/images/item/original/853/9783030770853.jpg?rajagopal-2022-crowd-based-business-models-using-collective-intelligence-for-market-competitiveness-paperback-book&class=scaled&v=1622175819)
![Cover for Rajagopal · Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives (Paperback Book) [2021 edition] (2021)](https://imusic.b-cdn.net/images/item/original/833/9783030516833.jpg?rajagopal-2021-sustainable-businesses-in-developing-economies-socio-economic-and-governance-perspectives-paperback-book&class=scaled&v=1616136076)
![Cover for Rajagopal · Transgenerational Marketing: Evolution, Expansion, and Experience (Paperback Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/289/9783030339289.jpg?rajagopal-2020-transgenerational-marketing-evolution-expansion-and-experience-paperback-book&class=scaled&v=1615227152)
![Cover for Rajagopal · Competitive Branding Strategies: Managing Performance in Emerging Markets (Paperback Book) [2019 edition] (2020)](https://imusic.b-cdn.net/images/item/original/359/9783030249359.jpg?rajagopal-2020-competitive-branding-strategies-managing-performance-in-emerging-markets-paperback-book&class=scaled&v=1605593353)
![Cover for Rajagopal · Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns (Paperback Book) [Softcover reprint of the original 1st ed. 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/057/9783319862057.jpg?rajagopal-2018-business-dynamics-in-north-america-analysis-of-spatial-and-temporal-trade-patterns-paperback-book&class=scaled&v=1611676837)
![Cover for Frank Riccardi · Mobilizing the C-Suite: Waging War Against Cyberattacks from Ransomware (Paperback Book) [Second edition] (2026)](https://imusic.b-cdn.net/images/item/original/613/9781606498613.jpg?frank-riccardi-2026-mobilizing-the-c-suite-waging-war-against-cyberattacks-from-ransomware-paperback-book&class=scaled&v=1785762518)
