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A Primer on Consumer Behavior: A Guide for Managers David W. Stewart
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A Primer on Consumer Behavior: A Guide for Managers
David W. Stewart
Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
140 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de julho de 2018 |
| ISBN13 | 9781947441200 |
| Editoras | Business Expert Press |
| Páginas | 140 |
| Dimensões | 152 × 228 × 7 mm · 200 g |
| Idioma | Inglês |
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