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Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job Marlene Neill
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Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job
Marlene Neill
Raising ethical concerns to more senior leaders can be quite intimidating as ‘speaking truth to power’ can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples.
140 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de dezembro de 2017 |
| ISBN13 | 9781947098640 |
| Editoras | Business Expert Press |
| Páginas | 140 |
| Dimensões | 152 × 228 × 8 mm · 218 g |
| Idioma | Inglês |
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