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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization Barbara Schmenk-Stephan Breidbach-Lutz Kuster
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk-Stephan Breidbach-Lutz Kuster
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
192 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de novembro de 2018 |
| ISBN13 | 9781788921862 |
| Editoras | Multilingual Matters |
| Páginas | 178 |
| Dimensões | 165 × 241 × 17 mm · 436 g |
| Idioma | Inglês |
| Editor | Breidbach, Stephan |
| Editor | Kuster, Lutz |
| Editor | Schmenk, Barbara |
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