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Marketing Perspectives on Phygitalization
Marketing Perspectives on Phygitalization
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
354 pages, 16 Illustrations, color; 23 Illustrations, black and white
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de março de 2025 |
| ISBN13 | 9781774918463 |
| Editoras | Apple Academic Press Inc. |
| Páginas | 354 |
| Dimensões | 150 × 220 × 20 mm · 720 g |
| Idioma | Inglês |
| Editor | Anand, Arpan |
| Editor | Ghosal, Indrajit |
| Editor | Jindal, Priya |
| Editor | Mukherjee, Subhadeep |
| Editor | Rana, Sudhir |