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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Annie Wilson
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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Annie Wilson
With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.
256 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de junho de 2025 |
| ISBN13 | 9781647829735 |
| Editoras | Harvard Business Review Press |
| Páginas | 288 |
| Dimensões | 165 × 243 × 29 mm · 494 g |
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