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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Christoph Senn
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Christoph Senn
Business relationships are still dominated by a narrow perspective – trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
256 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de novembro de 2024 |
| ISBN13 | 9781647827144 |
| Editoras | Harvard Business Review Press |
| Páginas | 240 |
| Dimensões | 242 × 164 × 27 mm · 504 g |
| Idioma | Inglês |