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The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship Omar Merlo
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The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship
Omar Merlo
A simple plastic watch revolutionized an industry in decline with bold, affordable style and daring marketing. Firsthand accounts and incisive analysis reveal how unconventional vision and fearless branding transformed a faltering market into a global phenomenon, sparking innovative disruption.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de outubro de 2025 |
| ISBN13 | 9781637428726 |
| Editoras | Business Expert Press |
| Páginas | 163 |
| Dimensões | 150 × 220 × 10 mm · 272 g |
| Idioma | Inglês |
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