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Managing Brand Crises: A Guide to Navigating the Storm Eugene Y. Chan
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Managing Brand Crises: A Guide to Navigating the Storm
Eugene Y. Chan
Amid today’s fast-paced digital landscape, a single misstep can spark a sudden crisis. Leaders learn to anticipate risks, engage key stakeholders, and rebuild trust through agile, transparent strategies. Practical examples reveal how adversity can become a powerful chance to reinforce brand identity.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de junho de 2025 |
| ISBN13 | 9781637428238 |
| Editoras | Business Expert Press |
| Páginas | 252 |
| Dimensões | 152 × 229 × 18 mm · 378 g |
| Idioma | Inglês |
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