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Stand Out!!: The Secrets of Branding for a New Generation Brian McGurk
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Stand Out!!: The Secrets of Branding for a New Generation
Brian McGurk
Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success; introduces ‘Generation B’ - today’s generation of brand natives; challenges current paradigms; reveals the roots and rationale of financial brand valuation; and presents popular valuation methods.
178 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de novembro de 2021 |
| ISBN13 | 9781637421239 |
| Editoras | Business Expert Press |
| Páginas | 178 |
| Dimensões | 152 × 228 × 12 mm · 254 g |
| Idioma | Inglês |
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