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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money B. Joseph Pine II Revised edition
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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
B. Joseph Pine II
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers — resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy
400 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de dezembro de 2019 |
| ISBN13 | 9781633697973 |
| Editoras | Harvard Business Review Press |
| Páginas | 368 |
| Dimensões | 169 × 247 × 31 mm · 682 g |
| Idioma | Inglês |
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