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Do You Want to Keep Your Customers Forever? Joseph B Pine
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Do You Want to Keep Your Customers Forever?
Joseph B Pine
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de março de 2010 |
| ISBN13 | 9781633694972 |
| Editoras | Harvard Business Review Press |
| Páginas | 94 |
| Dimensões | 127 × 203 × 10 mm · 231 g |
| Idioma | Inglês |
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