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Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes? Alan Charlesworth
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Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?
Alan Charlesworth
As organizations, brands and products fill the social media landscape with meaningless, objective less drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; ‘who told you that was a good idea?’
173 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de novembro de 2017 |
| ISBN13 | 9781631577642 |
| Editoras | Business Expert Press |
| Páginas | 173 |
| Dimensões | 152 × 228 × 10 mm · 254 g |
| Idioma | Inglês |
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