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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships Naresh K. Malhotra
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Naresh K. Malhotra
Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
168 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de abril de 2016 |
| ISBN13 | 9781631574337 |
| Editoras | Business Expert Press |
| Páginas | 168 |
| Dimensões | 152 × 228 × 9 mm · 249 g |
| Idioma | Inglês |
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